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Selected evidence / Executive portfolio

Ideas are easy.
Operating is the proof.

Case studies built for two audiences: leaders looking for a growth partner and hiring teams looking for an executive who can diagnose complexity, align people and deliver.

The evidence library

Every case identifies the challenge, the insight, the system, Katherine’s role and the documented outcome. Microsoft and Petco lead the collection for hiring teams who need the enterprise story first.

Live cultural campaign from Kat Smith's Microsoft Bing portfolio01Enterprise proof

Bing platform growth × purpose partnership

Microsoft

Turning Bing adoption into support for classrooms

200M+Unique views listed in career records$5M+Quarterly agency budgets ledGoldHalo Award recognition tied to the program
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Archival Microsoft HealthVault account interface from the I Am Enabled era02Enterprise proof

Digital health × viral advocacy × platform adoption

Microsoft HealthVault

Turning a personal health record into a movement

15%+Registration lift documented by MarketingSherpa2009Viral Marketing Hall of Fame inductee6Connected digital and social activation layers
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Kat Smith and Tyler Milfeld presenting the Petco Caturday partner-funded growth model03

Retail × community × commerce

Petco

Building social into a national retail growth engine

20M+Audience grown across the ecosystem$10MVendor cooperative program generated6M+YouTube views documented in 2013 reporting
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Wayback archive capture of the original Petco Pet Talk Place community homepage04

Owned community × customer experience × platform adoption

Petco Pet Talk Place

Building an owned community before community led growth had a name

3.94MFY15 community page views+65%Year-over-year unique-visitor growth−60%Facebook spend per ad through retargeting efficiency
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Weedmaps Elevated Sessions campaign film featuring artists and cannabis culture05

Brand × culture × category transformation

Weedmaps

Making an emerging category visible, credible and culturally relevant

CMOEnterprise brand and marketing leadership2014Category normalization at national scale360°Brand, culture, partnerships and live experience
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Lucy Pet Products surfing dog program and Gnarly Crankin K-9 Wave Maker float06

Pet brand × character platform × animal welfare

Lucy Pet Products

Turning a rescue dog into a brand world people wanted to follow

2Connected product and foundation stories1Recognizable rescue-led character universeFullStrategy through execution ownership
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Madison beside a bag of original Sojos Complete dog food, photographed by Sasha Middleton07

Natural pet nutrition × animal welfare

Sojos

Designing a purpose program that strengthens the whole ecosystem

84Stores activated through Pick a Protein Party20%Year over year growth listed in career records2 to 4Priority animals supported per partner program
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Best Bully Sticks Instagram launch post showing a dog exploring Kat Smith's original sampler box and guide08Flagship growth case

Product innovation × social acquisition × subscription growth

Best Bully Sticks

Building a social-to-subscription acquisition engine

232K+Visible views on one 2022 customer unboxing repost2021→26Observable product-platform endurance2Original platforms later combined: sampler + smoked
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Cycle Gear motorcycle racer in competition09

Enthusiast retail × community

Cycle Gear

Making an enthusiast brand behave like part of the culture

$100K+Holiday paid social investment managed628KExisting YouTube views diagnosed for growth4Core KPIs aligned to sales and influence
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The Hana Road Studio Sessions creator campaign featuring Daisy Fingers010

Creator platform × entertainment partnerships

The Hana Road

Turning trusted introductions into a creator platform

2015Venice creator house production3Motion systems preserved in Drive1Connected creator platform built from relationships
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Daniel Riggs and colleague inside a Palm Springs luxury property photographed by Sasha Middleton011

Local business × brand × search

Daniel Riggs & Associates

Building a local market brand around expertise, place and relationships

9Local communities mapped into the content system3 mosDocumented brand, web and social engagement1Connected local market growth system
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Built to travel

One body of proof.
More than one use.

For consulting
Shows how the BKS method works in practice.

For job applications
Gives recruiters a clear executive work sample.

For interviews
Organizes the decisions, leadership and outcomes behind each story.