Friends / Former colleagues / Trusted specialists
Best Kept Social expands around the problem. These relationships were built through shared work, mutual trust and the decision to keep building together across companies, causes and chapters.
The Kat Pack / In their words
These are not decorative endorsements. They come from people who have trusted Kat with meaningful work and experienced her leadership firsthand.
View profileThe Kat Pack × leadership × pet-industry continuity
“Kat is a rare leader who combines sharp strategic acumen with deep empathy. She doesn’t just drive performance. She builds award-winning brands, high-performing teams and a culture of care.”Heather FlashGrowth leader / Direct report
View profileWeedmaps × The Hana Road × Daniel Riggs
“Kat is one of the most driven, passionate and talented marketing executives I’ve ever had the pleasure of reporting to and learning from.”Jason LunaCreative director / Trusted design partner
View profilePalm Springs Animal Shelter × Sojos × Daniel Riggs
“Katherine brought the group cohesively together with much needed goal setting and a clear road map. She is a big-picture thinker and generous with her knowledge and skills.”Sasha MiddletonPhotographer / Animal-welfare collaborator
View profilePetco × Emota × Caturday × Woof Wednesday
“Kat knows how to motivate her team, keep vendors aligned and make culturally relevant decisions that move a brand where it wants to go.”Terry ParishAgency founder / Production partner
View profileCycle Gear × American Rhino × executive sponsorship
“Kat revolutionized and energized Petco’s social media capabilities. Her collaboration empowered stakeholders, contributed to sales and made her a mentor to junior team members and the executive team.”Brian KingSVP / Two-time hiring executive
The right players / The right table
The network changes with the assignment. Each person is identified honestly by discipline and relationship, never presented as a full-time employee or current project partner when that is not the case.
01 / Brand and design leadershipKat’s former creative director at Weedmaps and a trusted design partner across The Hana Road and Daniel Riggs. Jason brings multidisciplinary design leadership, product thinking and the ability to turn complex ideas into coherent experiences.
Meet the partner ↗
02 / Digital and experience designA senior creative partner whose portfolio spans digital products, premium consumer brands, retail and ecommerce. Mike expands the table when the work calls for sophisticated visual and digital experience design.
Meet the partner ↗
03 / Commerce transformationFounder Ben Noonan is a trusted ecommerce technology partner Kat brought into ProCaps Laboratories. RunDTC helps connect commerce platforms, data, customer experience and practical operations.
Meet the partner ↗
04 / Amazon marketplaceKat’s go-to Amazon partner across multiple businesses. TESMO brings senior marketplace strategy, catalog management, advertising, inventory, analytics, compliance and brand protection into one accountable operating system.
Meet the partner ↗
05 / Paid growth and lifecycleKat brought Yasmin from Common Thread Collective directly into TDBBS; Yasmin later brought Kat into Ryze Digital. Yasmin connects paid social, Google and Bing media, Klaviyo lifecycle strategy, onsite conversion and AI-enabled growth to profitable DTC performance.
Meet the partner ↗06 / CRO, funnels and search marketingA trusted specialist Kat brings in for conversion rate optimization, landing pages, funnel strategy, testing and search engine marketing. David adds rigorous acquisition and conversion support while keeping the full brand journey in view.
Meet the partner ↗07 / IT architecture and remote operationsKat’s trusted technology advisor for more than three decades. Darren designs secure, intuitive technology environments for Apple-based businesses, connecting devices, Google Workspace, Microsoft 365, remote operations and practical IT governance.
Meet the partner ↗
08 / Animal welfare operations and enrichmentKat’s longtime friend and trusted animal welfare collaborator is Director of Operations at Palm Springs Animal Shelter, a certified dog trainer, Certified Family Dog Mediator, canine enrichment coach and accomplished photographer. Jasmina brings shelter operations, behavior expertise, temporary-care support and humane storytelling to work designed to help animals and the people responsible for them succeed.
Meet the partner ↗09 / Purpose and lifestyle photographyA trusted creative collaborator from Kat’s Palm Springs Animal Shelter network, Sasha has photographed animal welfare campaigns, Sojos purpose work and the people and places behind Daniel Riggs & Associates. Her images make strategy tangible, human and rooted in the communities the work is meant to serve.
Meet the partner ↗
010 / Executive and enterprise valueFounded by seasoned operators Erin Terjesen and Kat’s longtime colleague Jen Loesch, PropelExecs brings executive, operating, investment and board-level perspective to growth, transformation, transactions and leadership readiness.
Meet the partner ↗The table changes with the assignment. The standard does not: proven expertise, collaborative fit and measurable value.