Cause marketing strategy
Define the cause, contribution, audience, operating model and commercial role.
Email Kat ↗
Cause marketing × CSR × social impact
Giving only works
when you give.
Best Kept Social designs cause-marketing programs, nonprofit partnerships and purpose-driven growth systems that create measurable value for brands, communities and the organizations doing the work.
Build something real ↗Real contributionBefore communication.
The searchable answer
Cause marketing
with an operating system.
Cause marketing connects a company with a social or environmental cause. The strongest version goes much further than a donation announcement.
BKS aligns brand, nonprofit, community, creator, expert and customer interests around a contribution that is material, useful and measurable. We call that larger system a purpose ecosystem.
Cause-related marketingCSR strategySocial impact marketingCorporate givingNonprofit partnershipsBrand purposeCommunity engagementPurpose-driven marketing
The BKS purpose ecosystem
Impact creates
compounding value.
A virtuous cycle is not a metaphor for vague goodwill. It is a system in which every participant gains something legitimate and commercial strength creates the ability to contribute again.
- 01
Give
Contribute money, product, access, expertise or distribution that the nonprofit genuinely needs.
- 02
Create impact
Help the partner produce a visible improvement for people, animals or community.
- 03
Tell the truth
Give creators, experts, employees and customers an honest story worth carrying.
- 04
Earn trust
Let useful action, not a brand claim, build reputation and loyalty.
- 05
Grow
Turn stronger affinity and participation into commercial strength.
- 06
Reinvest
Use that strength to fund the next round of meaningful contribution.
Evidence / Not aspiration
Different causes.
The same discipline.
Search adoption, retail communities, shelter nutrition and on-air adoption work all begin with the same question: what can the brand contribute that materially improves the outcome?
Turn product adoption into support for classrooms.
- 16,948 submissions
- 202,146 votes
- 923,818 page views
- 74% DonorsChoose redemption
Build animal welfare and useful education into a national retail growth engine.
- $10M vendor program
- 20M+ audience
- 567% engagement growth
Make product donation part of a credible nutrition, adoption and retailer story.
- Food support
- $1,000 shelter gift
- Adoption continuity
Put adoptable animals on television and turn every appearance into immediate community action.
- Recurring Ask Kat broadcasts
- Sponsor-supported public service
- Animals adopted after appearances
What we build
Purpose needs
structure.
Good intentions do not establish roles, timelines, approvals, content rights, nonprofit needs, measurement or reinvestment. Operators do.
Corporate and nonprofit partnerships
Find the right organizations, align incentives and establish mutual responsibilities.
CSR and social impact activation
Turn corporate responsibility into visible programs people can understand and join.
Cause-related commerce
Connect purchases, loyalty, donations and promotions without reducing the cause to a checkout ask.
Community and creator participation
Invite credible voices, experts, employees and customers into the work.
Impact storytelling and measurement
Document giving, participation, outcomes, trust, loyalty and growth with evidence.
Social proof / LinkedIn
The work earns
advocates.
“Kat is a rare leader who combines sharp strategic acumen with deep empathy. She doesn’t just drive performance. She builds award-winning brands, high-performing teams and a culture of care.”
Heather Flash LinkedIn recommendation
“Katherine revamped the social media and marketing program, bringing the group cohesively together with much needed goal setting and a clear road map to get there.”
Sasha Middleton LinkedIn recommendation
People behind the work
The right players.
The right table.
BKS expands around the problem, bringing in trusted specialists whose work makes the system stronger.
Purpose and lifestyle photographySasha Middleton
Shelter campaigns, Sojos purpose work and place-based brand storytelling.
Visit Sasha’s portfolio ↗
Brand and creative directionJason Luna
Kat’s former Weedmaps creative director and trusted collaborator on The Hana Road and Daniel Riggs.
Visit Jason’s portfolio ↗
Film and branded entertainmentEmota
The production partner behind signature Petco content including the award-winning Woof Wednesday and Caturday franchises.
Watch the Woof Wednesday film ↗The nonnegotiable
No purpose washing.
No symbolic checks.
The contribution must be real. The nonprofit must have a meaningful voice. The operating model must protect the work. The story comes after those conditions are true.
Material contributionMutual benefitMeasurable impactCommercial discipline
Put the right players at the table ↗